Brief
Prep
Process
Result
BriefBring BMW into the VR Age with a highspeed game of 5 Car Monte.
PrepPreproduction was everything in this VR spot. Without thorough planning on the front end it would make it almost impossible to get a premium result.
ProcessWhile everything was filmed and stitched together, their were many aspects which needed to be handled in post. Addressing seams and and enhancing the surrounding environment were some of the main challenges. We needed to work with new technology and come up with several inventive solutions to solve highly irregular problems.
ResultWhen the final product was loaded into the headset it felt polished and seamless. The campaign was a great success and paired perfectly with its 30 second commercial counter part.
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