Brief
Process
Prep
Conclusion
BriefMake a visually interesting, Technology/Data driven look for Gatorade.
ProcessWe took iconic athletes and re imagined them as points of data. This was done as an effort to show how much study and analysis Gatorade goes through in order to create world class products.
PrepWe had to first paint out the athletes from the scenes entirely. After that we looked for ways to add interest into the shot. Darkening some areas, playing up others. All in an effort to push the story and focus onto the characters.
ConclusionIn the end we had a beautiful commercial with a perfect balance of chaos and structure. Making sense of the forces that go into a top tier athlete, and what Gatorade does to push that even further.
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